Irrelevant Site Is Underwhelming 

Have you visited a website that is very appealing when it comes to the design? It looks pretty but for some unknown reason, that site doesn’t impress you at all aside from its pretty design. That whenever you leave that website you will no longer remember it.  

Underwhelming

Let’s assume you have found your way to the website initially you are genuinely interested. But then all you can remember about it is the good feeling about how nice it looks like but other than that you are bored while hanging around on that site. The main reason for it is because you don’t find it useful. It’s irrelevant and doesn’t cater or meet your expectations and does not provide the information you need why you’re there in the very first place.   

If you are planning to build a website, whether you will do the design by yourself or hire someone from Kansas City Website Design to do the job for you, there are few things you need to keep in mind. First, the “Who and What” questions, consider these two as the qualifier. Who is going to be visiting the website and what matters to them. If you fail to hit these two then expect you to do a subpar job, however, if you nail these two down expect to have a better conversion rate even compare to those well-designed websites.   

In addition to this, in building a website you need to remember to prioritize meeting your reader or visitor’s expectations by providing them relevant information and useful content.  When you a have constructive information and you have a well design website then you will be successful in your goals for your website. 

Who pertains to relevance. Determining and learning who your website’s visitors will be is the smartest strategy you can do, to start you can always ask your design team provide necessary information about the niche or what kind of website you are creating so they could do their job in a breeze. Knowing your audience needs changes everything. Your audience demographics is very essential to identify too, if how old are they, are they women or men, if they are liberal or conservative.  If you’re not able to identify who will be visiting your website you won’t be able to know how you are going to communicate with them.   

What refers to persuasion. Once you already identify your website’s visitor then you will be able to determine what they want. Know what they want to learn while they are on the website. What they’re concern would be, if it’s casual or urgent, if do they want relieve to some kind of pain or if it’s for pleasure, etc.   

Learning the demographics of your website’s visitor, and what matters to them would influence the following feature of your web design. As being mentioned above, the content is very Important, if your age target uses reading glasses then you need to choose the appropriate font and size. Navigation properties, Imagery, and color pallet etc.   

When a capable web design agency considers the Who-What questions prior to doing a website then the output will always be better. 

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